About Us

Who we are

We’re a team of professionals who believe that achieving a healthy weight doesn’t have to be complicated, tedious, or inaccessible. On the contrary!

That’s why we set out to create virtual and physical weight management products for an everyday person. Easy to use, understand, and implement into your daily routine. Even if you have no idea where to start.


A simple idea brought to life

Innovative Product Group was founded in 2013 by a group of friends who simply wanted to share their passion for nutrition, and fitness with the world.

What started as a passion project turned into a leading health and wellness company operating 15+  health and wellness brands for all ages, genders, bodies, races, and ethnicities. Ten years later, Innovative has changed the game again, innovating the industry with GLP-Max.